Spreading the word and advertising your business can quickly become a costly and time consuming exercise. For a business to thrive and in turn create a steady flow of work, it needs to have a 'network' of people who are willing to recommend your services which will result in either repeat business or new custom.
Many of you will be familiar with me as being the founder of My Electricians ToolBox™, you may also know that I also run my own small electrical contracting company in the Medway towns.
I wanted to go back to basics on todays post by talking about your van. Nothing unusual about that you might be thinking, however I was following a discussion just last week on the social media about the type of van that electricians want to be driving.
The conversation soon turned to the subject of sign writing. To me sign writing a van is a no brainer for two reasons:
It certainly caught my eye! 53% more profit from doing a few simple things seems crazy but the research is in and shows that it can be that simple. What am I talking about; a complicated sales program? Some sneaky ways to upsell or a hidden price increase? Nope – nothing like that and thankfully nothing as unethical either.
One of the most valuable marketing methods for your electrical contracting business can be built up quite easily by simply having an email list. Used in the right way, your email list will produce repeat business, recommendations and also further enhance your reputation as the 'go to' electrician in your local area.
I call leafleting my virtual cash machine. If I am in need of a cash boost into my electrical contracting business, then I use leafleting as a sure-fire way to bring in that cash.
When it comes to advertising, I always recommend selecting local publications over other methods. This is because the aim is to get your advert seen by people in your local area. For advertising to work best in your interests, it is important to have control over your advertisement.
Your core message determines in a nutshell what your electrical business is about. Every successful business needs to have a core message whether it reflects the high quality workmanship or amazing customer services – or both. You need to identify a strength in your business that you can offer to each and every customer – a good reason why they should come to you over a competitor. Every customer likes to have some form of trust or promise that covers more than just the work. At Kent Electrics we put our name and reputation behind every job we take on.
