Being your own boss....being self employed.....what does it even mean? Is it the preserve of the rich or clever....or just the plain crazy? Well if you are thinking the latter then you're somewhere near to the life of a SUCCESSFUL business owner. If you like the thrill of the ride, and by that I mean you like being busy from 6am to 9pm where the phone never stops ringing and the job never really ends then being self employed might be just what you are looking for. Forget fixed hours, even fixed wages, forget the morning coffee at your desk, the daily rush hours and the same thing day in and day out. Instead say hello to taking control of your life – choosing your working hours, holidays, the occasional coffee and the busiest you've ever been in your whole life...ever. Running your own business is not for the faint hearted, but if want to gain control over your life, instil family values and reap the rewards of your hard work then it's time you took the plunge. Obstacles You will find soon after telling your family and friends your exciting plans you will be met with anything but enthusiasm. You see, for those who would never dream of becoming self employed, it seems like the work of the foolhardy, the work-shy and the shirking of commitments. Work hard, pass your exams and get a job you will have heard countless times in your life, and this statement is traditionally said in families where being self employed has never happened. Of course working hard and passing exams is somewhat essential whatever you do – but certainly as someone who is self employed, you have to be capable of doing a good job, consistently each and every time. You see, there won't be anyone who can take the flack or who will 'get you out of it' it is you who is accountable for what happens. It will either gain you a great reputation or a bad one. One the biggest advantages to self employment – and I think this is something that everyone should consider – is the diversity of your earning power. You are no longer putting your eggs into one basket – this means 2 things. Firstly, you are not dependant on one company paying your wages but secondly, this means you have to be pretty neat on your marketing to ensure you have enough money coming in. Success So you have to jump in with both feet. You have to decide what you need to earn to survive. The beauty of self employment is that the earning opportunities are endless. You are in sole control, you will be richly rewarded by your own efforts. You will also know who has stuck by you. Those who tried to talk you out of running your own business will be well and truly out of the picture. However what you have to remember is this. Who wants to get to 65 and wish they'd have done it? There will be many people like that and hindsight is a wonderful thing. First things first You need a company name. This doesn't need to be cool and trendy, in fact simpler names are likely to help with your marketing later on. I called my business Kent Electrics as I'm an electrician who works in Kent. There is no bigger story than that, but it has helped my potential customers see where I'm from just by looking at my company name. Then you need to commit the rest of your time getting customers – this involves you getting out there talking to people, meeting new people, talking about your business and how it can help them. There is no more to it than that. How? As an electrician this does not always come easy and certainly I spent a good few years making good decisions but also bad decisions about my business direction. Because I lacked some key business sense in those early years, my first business folded. That is when I became very interested in self improvement, marketing and advertising. I no longer thought of myself first. I became a customer focussed business and learnt many little known inexpensive marketing tips and tricks. Now I'm not going to lie, it has been hard work developing a business system that really works and I have seen things I have tried fail. I wish I'd have known what I know now 20 years previously. How you can get to where you want to be quicker. And I mean in the next 12 months. My system is designed for those who cannot afford to fail. You may have a family to support, a mortgage, an expensive lifestyle.....and I know from my own experience this does not come cheap. If you want to dominate your local area and have all the work you need and more besides then take a look at Electricians Toolbox. I have developed this to help other self employed electricians who are in the position was. However I don't want you to waste your time and money on things that don't work. Electricians Toolbox is tried and tested, if you want to get out there doing and not dreaming then this is for you. Finding something that works for you will give you the strength needed to see your business blossom and grow....and you too can be a successful business owner.