Whether you have just started out running your own business as an electrical contractor or you are an established electrician, you will have had various encounters with marketing people attempting to sell you a variety of services that will supposedly make you money. From shiny advertisements to building websites, every time you get a phone call from these types of people, they always seem to promise you the earth. But how many times have you fallen for their game and signed up only to find your phone doesn't ring after all?
One of the biggest challenges faced amongst self employed electricians is finding work and keeping busy. If you're struggling to find work, it can seem like an uphill struggle everyday wondering where the next job is coming from. It is no fun looking at an empty diary and wondering why the phone isn't ringing.
I wanted to go back to basics on todays post by talking about your van. Nothing unusual about that you might be thinking, however I was following a discussion just last week on the social media about the type of van that electricians want to be driving.
The conversation soon turned to the subject of sign writing. To me sign writing a van is a no brainer for two reasons:
When it comes to advertising, I always recommend selecting local publications over other methods. This is because the aim is to get your advert seen by people in your local area. For advertising to work best in your interests, it is important to have control over your advertisement.