If you've recently taken the step into the world of self employment and fell for the lure of working hours that suit you, being your own boss and ultimately being in control of your own earnings, then congratulations, you've taken your first step into an entirely new way of working.
Recommendation and word of mouth is one of the most easiest as well as free ways to grow your business. A growing diary and steady steam of work is derived from repeat business and recommendations given by customers of your business.
Great! Your marketing efforts are paying off and you get your first customers – all seems to be going well until you come across a customer who despite your best efforts, just isn't happy. Let's assume that there is no problem with the work – as far as you as the electrician is concerned, you have carried out the job as requested but the customer is still refusing to pay up. How to protect yourself from this scenario This situation has occurred through mis-understanding. Your client is not happy as you have not met their expectations.
