Many domestic electricians say they struggle to find time to fit in any kind of marketing for their business. The problem is, without any kind of marketing, your electrical business will struggle to grow and lack of marketing results in an empty diary or sitting at home worrying about whether the bills will be paid that month.
Every domestic electricians nightmare is to be scratching around for work – having to drop prices to compete with the competition, taking on work that you don't really want to do or having to travel further to get the work you want can soon land you in a vicious cycle of stress and in some cases even giving up!
I often speak to electricians who ask me how they can be a cut above the rest in their local area. There are some very simple ways you can position yourself a cut above your local competition by making a few small changes to the set up of your business.
As a business owner, you will get asked how business is going quite often by friends, family and even other parents at the school gate. The truth of the matter is, it is very unlikely that you would answer this question truthfully if business was not so good. If you are stuck in a rut, it is difficult to ask anyone to help – all you want is for an email or phone call about some work.
Whether you have just started out running your own business as an electrical contractor or you are an established electrician, you will have had various encounters with marketing people attempting to sell you a variety of services that will supposedly make you money. From shiny advertisements to building websites, every time you get a phone call from these types of people, they always seem to promise you the earth. But how many times have you fallen for their game and signed up only to find your phone doesn't ring after all?
One of the biggest challenges faced amongst self employed electricians is finding work and keeping busy. If you're struggling to find work, it can seem like an uphill struggle everyday wondering where the next job is coming from. It is no fun looking at an empty diary and wondering why the phone isn't ringing.
Recommendation and word of mouth is one of the most easiest as well as free ways to grow your business. A growing diary and steady steam of work is derived from repeat business and recommendations given by customers of your business.
Spreading the word and advertising your business can quickly become a costly and time consuming exercise. For a business to thrive and in turn create a steady flow of work, it needs to have a 'network' of people who are willing to recommend your services which will result in either repeat business or new custom.
I wanted to go back to basics on todays post by talking about your van. Nothing unusual about that you might be thinking, however I was following a discussion just last week on the social media about the type of van that electricians want to be driving.
The conversation soon turned to the subject of sign writing. To me sign writing a van is a no brainer for two reasons: