One of the most valuable marketing methods for your electrical contracting business can be built up quite easily by simply having an email list. Used in the right way, your email list will produce repeat business, recommendations and also further enhance your reputation as the 'go to' electrician in your local area.
When it comes to advertising, I always recommend selecting local publications over other methods. This is because the aim is to get your advert seen by people in your local area. For advertising to work best in your interests, it is important to have control over your advertisement.
You may well consider yourself as an approachable person, but how do you know whether your customers think the same about you? Approachable electricians put a lot of time and effort into getting their customers 'through the doors'. However this is not rocket science, what they are doing is quite simple, it just involves a little thought. It is no longer as straight forward as plonking your phone number down on an advert and waiting for the phone to ring in fact many customers choose not to ring!