Many domestic electricians say they struggle to find time to fit in any kind of marketing for their business. The problem is, without any kind of marketing, your electrical business will struggle to grow and lack of marketing results in an empty diary or sitting at home worrying about whether the bills will be paid that month.
Every domestic electricians nightmare is to be scratching around for work – having to drop prices to compete with the competition, taking on work that you don't really want to do or having to travel further to get the work you want can soon land you in a vicious cycle of stress and in some cases even giving up!
Recommendation and word of mouth is one of the most easiest as well as free ways to grow your business. A growing diary and steady steam of work is derived from repeat business and recommendations given by customers of your business.
Spreading the word and advertising your business can quickly become a costly and time consuming exercise. For a business to thrive and in turn create a steady flow of work, it needs to have a 'network' of people who are willing to recommend your services which will result in either repeat business or new custom.
Being your own boss....being self employed.....what does it even mean? Is it the preserve of the rich or clever....or just the plain crazy? Well if you are thinking the latter then you're somewhere near to the life of a SUCCESSFUL business owner. If you like the thrill of the ride, and by that I mean you like being busy from 6am to 9pm where the phone never stops ringing and the job never really ends then being self employed might be just what you are looking for.