Marketing for electricians who want steady local work
I spent nearly 30 years on the tools. Everyone else will sell you one thing and call it the answer. My Electricians ToolBox gives you the tools, the training, the mentoring and 300 odd electricians behind you, so you fill your diary with the right work.
James Dewane, electrician and founder of My Electricians ToolBox•Updated 22 August 2026•10 min readMost electricians do not have a marketing problem. They have a system problem. The work comes in waves, quiet January, flat out in June, then quiet again. So you take the price shopper, you buy a few leads, you drop your rate to keep the van moving, and next year looks exactly like this one.
None of that is a reflection on your work. It is what happens when the only marketing you have is word of mouth and hope. Fix the system and the work stops being a lottery.
My story, the short version
In 2007 I had what looked like a proper business. Nine staff, three vans, a car and a shop front. A year later I was on the brink of personal bankruptcy and starting again from nothing.
Looking back, that first company was mostly ego. The second one was smaller, quieter and far more profitable, and the only thing that changed was the way I ran it and the way I marketed it.
I went all in on domestic work, and I spent years testing everything I could find until I had a way of getting local customers that did not depend on luck, discounting or buying leads. I became the go to electrician in my patch. That system became the S.P.A.R.K.S Blueprint, and then a bestselling book.
I am off the tools now, after nearly 30 years, and I spend my time teaching this to other electricians. Not because it makes a nice story, but because nobody teaches you any of it. You can do a four year apprenticeship and never be shown how to price a job, win a customer or fill a diary. If you are in the middle of the mess I was in, I would rather you learned it from me than the hard way.
What the ToolBox stands for
There are plenty of agencies who will happily take a monthly retainer off you. The day you stop paying, the work stops with it, and you have learned nothing. That is not what this is.
Buy a tool and you own a tool. Join this and you get the tools, somebody showing you how to use them, and 300 odd electricians who have already hit the same wall you are looking at.
Teach an electrician to market, and he owns it for life. Do it for him, and he rents it off you forever.
The whole idea, in one line
So the ethos is simple. It is built by an electrician for electricians, in plain English, with no business school fluff. You build it yourself and you own it. Nothing is theory, it has all been run in real electrical businesses first, by me or by members. And nobody is left to work it out alone: there are 300 odd electricians in there who have already had the problem you are looking at this week.
One bloke, one tool, one answer to everything
Have a look at who is selling to electricians. The SEO lad says you need rankings. The social media lass says you need content. The lead company says you need leads. The software firm says you need an app. Every one of them is holding a single tool and telling you it is the whole job.
You already know how daft that is, because you would never turn up to a rewire with one screwdriver. A tool on its own does nothing. It is a tool, plus knowing when to reach for it, plus somebody to ask when it does not go to plan.
| What they sell | The bit they leave out | In the ToolBox |
|---|---|---|
| SEO and Google rankings | You rent the results. Stop paying and you disappear. | You learn it and run it on your own site, in an evening a month. |
| Bought in leads | The same lead sold to three of you, then a race to the bottom. | Your own customers, coming back and telling their neighbours. |
| Social media management | Nice posts, no enquiries, and it stops when the invoice stops. | What to post, why it works, and what to do with the reply. |
| Software and apps | A tidier way to run a business that is still too quiet. | Software included, plus the marketing that fills it up. |
| A course or a video library | You watch it, you nod, you never do it. | Training, then a live session where you bring your own job and we work on it. |
So the honest answer to what the ToolBox is: tools, training, mentoring and support, in one place, from people who have actually done it. Not a tool. Not a folder of videos. The lot, plus somebody to ask on a Tuesday night when the quote is not going out.
Membership is normally £127 a month. It is £97 a month through the link on this page, and it stays at £97 for as long as you are a member. Join the ToolBox
How it works
Six things, and they all come with membership, because no single one of them fixes a quiet diary on its own. You do not have to use all of them in week one. Most members start with the pricing and their Google profile, because those two pay for the membership on their own.
The members’ app
700+ short over the shoulder videos and downloads, on your phone or your laptop. Watch someone do it, then go and do it. Nothing is longer than it needs to be.
The S.P.A.R.K.S Blueprint
The six step system behind the whole thing. Position, pricing, presence, follow up. Fifteen minutes a day is enough to get it moving.
Live training, every week
One hour of new strategy a week, plus an open Q&A where you bring your own problem and we work on it. All recorded if you are on a job.
Workshops, twice a year
Two days in a room with other electricians, free to members. This is where most people say the penny drops.
Templates and done for you
Hundreds of ready made letters, leaflets, adverts, emails, quote templates and letting agent packs. Change the name, send it out.
Software, website and email
The S.P.A.R.K.S Dashboard for quotes, invoices, payments and your diary, plus a website, hosting and a proper business email address. Included.
Why you need it
Have an honest look at this list. If you are nodding at the left hand side, that is the system, not you.
Where most electricians are
- Feast or famine. Turning work away in June, chasing it in January.
- Competing on price because three others quoted the same job.
- Driving an hour each way because the local work is all taken.
- Taking sub contract work to fill gaps, paid less and paid late.
- Money going out on lead sites and directories with nothing to show for it.
- Working every hour and still not earning what the effort is worth.
Where members end up
- A steady flow of local work, booked in advance.
- Quoting your price and getting it, because you are not the same as the other three.
- Jobs within a few miles of home, so more of the day is billable.
- Your own customers, not somebody else’s leads.
- Marketing spend that you can measure, and stop when it does not work.
- Weekends back. One member takes four weeks off a year now.
None of it is magic. It is the difference between hoping the phone rings and having a system that makes it ring. If you want to see how it starts, take the free cheatsheet and do the first thing on it this week.
What members say
We quit our jobs because one builder offered us some work, then very quickly realised it is a lot harder to find work than you think. Eighteen months on there are four of us and over 500 customers, and it is all down to what we learned in the ToolBox.
Alex and Joe, Tide Electrical
To put it very simply, James has changed my life. I have run a business for almost 20 years and never really been successful with it. The wealth of information within the group is immense. I cannot thank James enough for the effect he and the programme have had on my life and my business.
Justin Davis, Wessex Electrical
I was extremely sceptical to begin with. Six years later I am still a member and get so much value. Today I have much more control of my business and a constant workflow, without a big spend on leads or ads.
Chris Ward, Ward Electrical
I joined in 2015 at the age of 52, ten years into the business and working all hours just to earn a living. By 2017 I had increased my profit by 78%. Today I work four days a week, 9am to 3pm, and I choose who I work for.
Ged Asbery, Ged Asbery Electrician
I was busy, but I was the wrong sort of busy. A busy fool, as it is referred to. I worked weekends, I worked evenings, and I was living on a knife edge. I did not know what profit was. I ran a job, I did not run a business.
From the members’ showreel above
And a few more, in their own words.
From subcontracting and 50,000 motorway miles a year to local work and a diary he controls. 2 min.
Member spotlight. What actually changed in the business, in his own words. 55 min.
Member spotlight. The long version, worth it if you want the detail. 1 hr.
Every one of them was in the same spot you are in now, working hard and wondering why that was not enough on its own.
It is not just training, it is a community
Members meet up twice a year at workshops, and a fair bit in between. The next one is the Electrician’s Systems Workshop in Reading on Friday and Saturday, 11 and 12 September 2026. Two days, free for members, and free tickets for non members while they last.
Coming to Reading? Tickets are valued at £197 and you can get one free. Two days on systemising a local electrical business, free parking, and a copy of the S.P.A.R.K.S Blueprint book to take home. Grab a free ticket.
Free tools and training
Take any of these away today, no charge. The cheatsheet covers the local marketing basics on one page, the minimum charge calculator works out the smallest job worth doing, and the marketing book is written for local electricians. They are all in the panel on the right.
Guides and articles
Free to read, no sign up. Written by an electrician, not an agency.
- How to get more electrical work
- Electrician leads without Checkatrade
- Local SEO for electricians
- How to price electrical jobs
- How to get commercial electrical work
- The electrician website that gets enquiries
- How much to charge for an EICR
- Getting landlord and letting agent work
- Where EV charger work comes from
Common questions
I am not a marketer, is this going to be over my head?
No. Everything is taught step by step by an electrician, in plain English, and you can watch someone do it before you try it. If you get stuck, you ask in the group or bring it to the weekly Q&A.
How is this different from paying a marketing agency?
An agency does it for you and you never learn how it works, so the day you stop paying, the work stops. Here you build the thing yourself and own it. It also costs a fraction of an agency retainer.
Do I have to stop using lead sites straight away?
No, and I would not advise it. Build your own flow of work first, then wean yourself off the lead sites once you no longer need them.
How much time does it take?
Most members put in an hour or two a week to start with. The early wins, like your Google Business Profile and your pricing, take one sitting each and pay back quickly.
Why is it £97 when the price says £127?
£127 a month is the published price. £97 a month is what you pay coming through a link like this one, and it stays at £97 for as long as you are a member.
How is this different from paying an agency or a lead company?
They sell you one tool and keep hold of it. An agency owns your rankings, a lead site owns your customers, and the day you stop paying it all stops. Here you get the tools, the training, the mentoring and the support together, you build it yourself, and it is still yours in ten years.
Am I going to be sat in a room with my local competition?
The community is spread right across the UK, so the odds of the bloke down the road being in the same session are slim. Members share what works openly because most of them are nowhere near each other.
£97 a month still sounds like a lot.
It works out at about £3.20 a day, and one extra small job a month covers it. Weigh that against what you currently spend on lead sites, or lose by discounting to win a job.
What if it is not for me?
Thirty day money back guarantee, and no contract after that. Cancel whenever you like.
Join My Electricians ToolBox
Normal investment £127 a month
£97 a month
Through the link on this page. No contract, cancel any time.