One of the reasons I love speaking is that it can reach more people. Marketing is not taught to apprentices or indeed at any level, so most tradespeople, whilst very skilled at their trade, have no idea how to set up or run a successful business. I feel it is so important for tradespeople to learn this aspect, but equally that it doesn’t have to cost them a fortune!
I am passionate about the subject of local marketing (low and no cost), particularly for electricians, and as such I run events and workshops across the UK to share the S.P.A.R.K.S Blueprint. I also run an online training program (My Electricians ToolBox™) and have a YouTube Channel where I regularly post videos and share content and training on being the ‘go-to’ person in your local area for your trade, teaching tradesmen and women how to fill their diary with quality local work.