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For UK electriciansThe electrician website that actually gets enquiries
Most electrician websites are a brochure nobody visits. Here is what the page has to do, in what order, and how to tell whether yours is earning its keep.
James Dewane, electrician and founder of My Electricians ToolBox
•Updated 22 August 2026
•4 min read
Most electrician websites are a tidy little brochure that nobody visits. Homepage, about us, services, contact, a stock photo of a man in a hard hat pointing at a fuse box. It cost somewhere between £500 and £3,000, it has never produced a single enquiry, and quietly nobody mentions it.
A website is not a business card. It is either a machine that turns strangers into booked jobs, or it is decoration. Here is the difference.
What your website is actually for
Three jobs, in this order.
- Be found when somebody searches for the thing you do, in the town you do it in.
- Convince them in about eight seconds that you are competent, local and real.
- Make contacting you the easiest thing on the page.
Everything else, the sliders, the animations, the mission statement, is either helping those three or getting in the way.
The five things that decide whether they call
1. A headline that says what and where
Not welcome to our website. Not quality you can trust. Something like: NICEIC registered electrician covering Maidstone and the surrounding villages, EICRs, rewires and EV chargers. The visitor is checking two things, do you do my job and are you near me. Answer both above the fold.
2. Proof that you are real
Photos of your own work, your van, your face. Google reviews shown on the page. Your registration numbers. Your actual town. Stock photography does the opposite of what it is meant to, because everybody recognises it now.
3. One obvious next step
A phone number that is tappable on a mobile, and a short form. Name, phone, what is wrong. Four fields. Every extra field costs you enquiries, and asking for someone’s address before they have decided to trust you loses them.
4. Pages for the jobs you want
A single services page listing fifteen things ranks for nothing. One page per real service, written like you would explain it to a customer on a doorstep, ranks and converts. Same for towns. A page about your work in a specific town, with jobs you have actually done there, beats a list of place names at the bottom of the homepage.
5. Answers to the questions they are embarrassed to ask
What does an EICR cost. Do I need to upgrade my fuse box. How long does a rewire take and will I have power. Will you make a mess. Answer those honestly and you have done more selling than any headline.
The eight second test. Show your homepage to somebody who does not know what you do, on a phone, for eight seconds. Then ask them what you do, where you work and how they would contact you. If they cannot answer all three, the page needs fixing before it needs traffic.
Things that quietly cost you jobs
| Problem | Why it matters |
|---|---|
| Slow to load | Over half your visitors are on a phone, often on mobile data. A few seconds and they are gone. |
| Not built for mobile | Pinching and zooming to find a phone number is a decision to call somebody else. |
| No enquiry form | Plenty of people will not ring a stranger but will happily type. |
| Contact form that goes nowhere | More common than you would believe. Test yours today. |
| Last updated 2019 | Everything about the page says the business might not exist any more. |
Do you need a website at all if you have a Google listing?
You need both, and they help each other. The Google Business Profile gets you into the map, which is the fastest free work you can win. The website is the bit you own, the bit nobody can suspend, and the bit that answers the questions the listing cannot. Google also looks at what the website says when it decides whether to show the listing.
The listing is rented ground. The website is your yard.
The page templates, the words to put on them and the order to build them in are inside My Electricians ToolBox, with over 700 over the shoulder videos and 300+ sparks doing it too.
Join the ToolBoxBuild it yourself or pay someone?
Either works, as long as you know what the site has to do. The electricians who get burned are the ones who hand over £2,000 and a vague brief, then have no way of judging what came back.
If you pay someone, insist on three things: you own the domain and the hosting login, you can edit the words yourself without ringing them, and the site has a page for each service and each town rather than one page for everything. If you build it yourself, start with five pages and add one a month. A small site that is genuinely useful beats a big one that is filler.
How to tell if it is working
Not visits. Enquiries. Track how many calls and forms came from the site each month, and where the visitors landed. If a page gets traffic and no enquiries, the page is wrong. If no page gets traffic, the site needs more of the right pages, not a redesign.
Check it once a month, change one thing, and leave it alone in between. Websites are like installations. Done properly, then maintained, not rebuilt every eighteen months because it feels stale.
For the one page summary of everything local, grab the free marketing cheatsheet.
Common questions
How much should an electrician pay for a website?
You can build a good five page site yourself for the cost of a domain and hosting. Paying somebody typically runs from £500 to £3,000. What matters far more than the price is whether it has a page for each service and town, and whether you can edit it yourself.
How many pages does an electrician website need?
Start with five: home, one per main service, one per main town, an about page with your face on it and a contact page. Then add one page a month for the next job type or town you want.
Do I need a blog?
Only if you will answer real customer questions on it. Ten useful articles about EICRs, fuse boxes and EV chargers will earn their keep. A blog nobody writes in makes the business look abandoned.
Should my phone number be on every page?
A contact route should be, and it should be tappable on a mobile. Whether that is a phone number, a form or both is your call, but never make somebody hunt for it.
What does it cost to join the ToolBox?
£127 a month is the published price. It is £97 a month through the link on this page, and it stays at £97 for as long as you are a member. No contract, cancel any time.
What if it is not for me?
There is a thirty day money back guarantee. Tell us it is not right and you get a full refund, no questions asked.
Build a site that brings work in
Normal investment £127 a month
£97 a month
Through the link on this page. No contract, cancel any time.