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For UK electriciansMarketing and pricing advice for electricians
Everything we publish for self employed sparks who want steadier work and better paid jobs.
Practical marketing and pricing for self employed electricians. No theory, no jargon, no agency nonsense. Everything here is written from twenty years of running an electrical business and from what is working for ToolBox members right now.
Latest
How to put your prices up without losing your best customers
Start with your minimum charge, give your regulars notice, and never drop back to the old price.
20 October 2026Read this →How to follow up a quote without sounding desperate
What to say, when to ring, the two follow ups that win the job, and when to stop chasing.
13 October 2026Read this →How to fill your diary for November and December before the winter slowdown
Chase the open quotes, sell dates not jobs, and give customers a reason to book before Christmas.
6 October 2026Read this →How to price commercial electrical work
Scope it before you price it, build the number in layers, stage the money and quote every change.
6 October 2026Read this →Electrician day rate: why yours should not be a guess
A day rate is not your hourly rate times eight. What a day should include, and what to agree first.
6 October 2026Read this →Electrician hourly rate UK: how to work out yours
Work the rate out from your own costs and real chargeable hours, then use it as your floor.
6 October 2026Read this →Should you take card payments, and what it really costs you
What card readers really cost, why you cannot add a card fee, and how to get paid on the day.
29 September 2026Read this →How to get your first landlord client
Where the first one really comes from, what to say, and how to turn one landlord into five.
22 September 2026Read this →What to say to a customer who says another electrician is cheaper
Ask what their quote covers, show the four differences, and stop knocking money off.
15 September 2026Read this →Winter work for electricians: get booked before the clocks go back
The five winter jobs to ask for, and why September is what fills November.
8 September 2026Read this →What should a self-employed electrician charge per hour?
Work out your rate from your own costs and real chargeable hours, in about twenty minutes.
2 September 2026Read this →How to get work when the phone goes quiet
Past customers first, other trades second, local and visible third. Paid leads last.
2 September 2026Read this →Should electricians charge for quotes?
Usually no. Do fewer quotes instead, and win more of the ones you do.
2 September 2026Read this →How to get repeat business as an electrician
Phoning old customers works until you get busy and stop. Build the system instead.
31 August 2026Read this →How much to charge for an EICR
What the job really costs you in time, and a price ladder by circuits rather than bedrooms.
22 August 2026Read this →How to get work from landlords and letting agents
Agents do not pick the best electrician. They pick the one who causes them least aggravation.
22 August 2026Read this →Where EV charger installation work really comes from
The course sold you a badge and the phone stayed quiet. Here are the four sources, in the order that pays.
22 August 2026Read this →The guides
Longer pieces on the questions electricians ask most. Start with whichever one matches the problem you have this week.
How to get electrician leads without Checkatrade
What the lead sites really cost, and five ways to fill the diary without them.
Read this →How to get more electrical work
Where the next ten jobs actually come from when the phone goes quiet.
Read this →Local SEO for electricians
How to show up in the map results for your town without paying an agency.
Read this →How to price electrical jobs so you actually make money
Work out what your hour has to earn, then charge it without flinching.
Read this →How to get commercial electrical work
Who to approach, what they need from you, and how to price the first job.
Read this →The electrician website that gets enquiries
Six pages, in plain English, that turn visitors into phone calls.
Read this →Want this stuff in your inbox instead? The free cheatsheet covers the local marketing basics on one page, and it is the quickest way to see whether any of this is for you.
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