But I’m up to My Ears in Work Already…
A common mistake that’s often made by Tradesmen/women. When you get busy, you’ll often stop looking for new business. After all, how can you start building a relationship with a new customer when you’re already swamped with work?
But searching for new leads and customers is something you should do continually, even when you have enough work, and there are several good reasons why:
- Your dream client, who will supply you with high-quality and high-paying work for years to come, can come at any time, even when you’re busy. You’d hate to miss them because you are swamped with less exciting and less rewarding work.
- When you’re constantly getting new clients, you have the option of dropping old clients you’re not truly satisfied with (the ones that zap your energy) or raising your rates allowing you to gain back time. New clients can also help you grow the scale of your business.
- Tactics you use to gain clients, such as social media or referral marketing, are ongoing. It’s not a situation where when you need clients now, you can go somewhere and immediately find them. These tactics don’t (usually) produce immediate results.
Are you using any of the following on a consistent basis?
Simple online tactics you can use to get new clients
- A Web Site
- A Blog
- A FaceBook Page
- FaceBook Advertising
- Linked In
- You Tube
- Groups and Forums
Most Tradesmen/women will have many of these set up but fail to use them correctly to get any kind of serious results for their business, in fact some will even have the opposite effect by posting inappropriate content on social media. All ofd these tools work to bring in business when used correctly.
Some offline tactics you can use to gain more clients
- Joint Ventures
- Networking Meetings
- Flyers and Leaflets
- Local Community Magazines
- Public Speaking
- Cards, Banners and Signage
Most tradesmen/women will have tried one or all of these at some point in their business life some get good results and some poor others get no result at all and will believe that that method of advertising doesn’t work and as a result won’t try again.
The problem is not that the method doesn’t work it’s the way it’s been implemented, after all if leaflets can bring in £9,000 worth of business per month for one person then it’s not the leaflets that don’t work it’s the way they are used.
How to decide which tactics are best for you
Not every tactic will suit you and I don’t believe that you need to use all however I do believe that you need to use a number of on and offline tactics in your business.
Look at where your customers are and focus your attention there, by knowing who your customers are you will know if they are linked-in or Facbook users, do the read local papers attend local meeting and so on.
Do some research and adopt a few new methods for finding customers and I see your business grow.