Category: Marketing

How can you really get your ideal client, is it at all possible to work for the kind of people you want to work for or do we really just have to put up with whatever comes through the door. Well, lets start with the big question, what is an ideal client? the answer I…

You’re working on using email in your marketing, you are growing a great list of customers and now you want to stay in touch with them regularly. You know that your content is great, but you also know that it’s hard to break through the many obstacles that stop your messages being read by your…

What are you doing today? Normally a pleasant enquiry by someone who really doesn’t care what the answer is. Often used as a simple conversation starter by others. But seriously I want to know… You see I want to know what you are doing today about marketing your business. Some small businesses/self-employed people think marketing…

It is a simple fact that customers buy from people they like and trust, needless to say you are both likable and trustworthy. But does  your potential customer know this? and how do they pass judgment, after all the first time they meet you is when you arrive at their home to survey their work/project.…