Have you been dreaming of building your business, so you can keep your diary full, and never have to compete on price again... ... Yet, despite your best intentions, this is always just out of reach? Do you want to STOP being busy, doing work that just doesn't pay well? Does it seem like, no matter HOW many books you read, or videos you watch, or questions you ask, you still can’t seem to figure it all out, and sometimes you just want to give up? Frankly, I’m not surprised! The truth is, learning how to keep your diary full of quality work is pretty much impossible to do on your own. There’s just so MUCH you need to understand. Believe me, I know! It was not that long ago, that I was in the same situation you are today: dreaming of a full diary and trying to charge what I’m worth, but I was drowning... I was failing with my business and almost lost everything, bankruptcy was on the horizon, simply because I wasn’t able to get enough work, but then at the eleventh hour I met a very successful business man who in one sentence a question changed my business and life forever. While talking to him I was busy explaining how bad things are, how I had no work, how if I didn’t pay my overdraft I could have to close the business and go bankrupt… His simple question… “What are you doing today and everyday to get customers for your business?” In this simple question I learned some valuable lessons... The biggest was that being a successful electrician had very little do with how well you lay cables or …Very little to do with having a string of qualifications... DEFINITELY had nothing to do with intelligence. and having an in depth knowledge of the regulation wasn't much of a factor either… I learned that to be a successful and PROFITABLE electrician, I had to master just one skill. How To Market Myself Locally... So I spent the next SEVEN years developing a SYSTEM and refining it to a point where I spend only Four hours a week working on the marketing of my business… This has allowed me to build a business that is more profitable than ever before, working less hours and being able to select the work I want to do … I now want to show YOU that system.

About James Dewane James is an apprentice served Electrician, with over 25 years experience in the electrical business, most of which has been in the domestic sector. James runs a small but successful company in Kent where his sole focus is on domestic clients, he has a passion for learning and as a result holds a number of industry related qualifications as well as holding a degree in Business Management and Marketing. James is a registered member of theIET (The Institution of Engineering and Technology) and is accredited by APCTC (The Association of Professional Coaches, Trainers and Consultants) In 2012 James founded "My Electricians ToolBox" a Marketing resource for Domestic Electricians wanting to learn how to market their business successfully.

Companies that clearly define what they do are more successfully than those that don't

Experts are respected and people don't haggle with them on price.

There is a skill to Advertising effectively, when you crack this code, you will never be short of work.

People buy from people they like, make your customers like you.

How to follow up and keep in touch with customers in a way that they will want to hear from you.